Mi Universe? miHoYo registered multiple Metaverse related trademarks


According to Tianyancha[1], recently, Shanghai miHoYo Co., Ltd.[2]( hereinafter referred to as miHoYo ) applied for the registration of multiple Metaverse[3] related trademarks: ” Genshin Universe ” and ” Houkai Universe ” ” Mi Universe ” and other international classifications include scientific instruments, website services, education and entertainment, etc. The current trademark status is all pending.

Metaverse( Meta Universe )

In futurism and science fiction, the metaverse is a hypothetical iteration of the Internet as a single, universal and immersive virtual world that is facilitated by the use of virtual reality ( VR ) and augmented reality ( AR ) headsets. In colloquial use, a metaverse is a network of 3D virtual worlds focused on social connection.

The term ” metaverse ” originated in the 1992 science fiction novel Snow Crash, as a portmanteau of ” meta ” and ” universe “. Metaverse development is often linked to advancing virtual reality technology due to increasing demands for immersion.

In a January 2022 interview with Wired, Second Life creator Philip Rosedale described metaverses as a three-dimensional Internet that is populated with live people. Social interaction and 3D virtual worlds are often an integral feature in many massively multiplayer online games.

Second Life's scene

Second Life’s scene


miHoYo's Logo

miHoYo’s Logo

miHoYo Co., Ltd. ( Chinese: 米哈游; pinyin: Mǐhāyóu ) is a video game development and publishing company based in Shanghai, China. In addition to games, the company has created various products such as animated series, novels, comics, music, and merchandise.

Honkai Impact 3rd‘s role

Honkai Impact 3rd‘s role

The company is the creator of Genshin Impact, an open-world action role-playing game released in 2020, which is one of the highest grossing mobile games. miHoYo also developed the game Honkai Impact 3rd.

Genshin Impact’s role

Genshin Impact’s role

Mihayou launched a global metaverse brand called HoYoverse in February this year.

HoYoverse's Logo

HoYoverse’s Logo

” Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion ,” said Haoyu Cai, co-founder, and CEO of HoYoverse. ” We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience .”

The HoYoverse aims to expand its content production, technology research, and publishing duties through operations with offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul.

It is worth mentioning that miHoYo applied for the registration of a number of trademarks ” Mi Universe ” and ” miHoYo Metaverse ” in September and October last year, and many of the ” Mi Universe ” trademarks have been successfully registered recently.


[1]Tianyancha (

[2]miHoYo – Wikipedia

[3]Metaverse – Wikipedia

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